NE DPG Webinar: Innovative HIPAA-Compliant Marketing, Technology and Social Media

  • Event
  • Tuesday, November 17, 2015
How will this topic benefit you?
Enhance your online marketing presence, search engine optimization algorithms, mobile ready for websites, and how HIPAA affects marketing.

Learning Objectives (1 CEU):
By the end of this program, the participants should be able to...
1. Review recent changes in Search Engine Optimization algorithms and the current state of Social Media Marketing
2. Discuss how mobile responsive websites can optimize your visitor's website experience and attract traffic to your website
3. Explain how HIPAA/HITECH directly affects data collection, communication, and marketing

CEU Codes: 7120 Marketing, 4100 Social Marketing, 1020 Computer, Electronic Technology

Presenter: Patricia Storey, RPh (registered pharmacist)
Pattie Storey graduated from The Ohio State University College of Pharmacy. After graduation, she continued her education with graduate marketing classes at Ohio State and worked as a clinical pharmacist specializing in OB-GYN at the OSU Medical Center, and later was a trauma team pharmacist in Cleveland, Ohio. In 1986, she entered the world of community pharmacy and became a Medicine Shoppe franchisee in 1991, and that same year, started a company called Health Notes, Inc. Her first product was a weekly newspaper health column. Since 1993, marketing has been Patti's full time job - and her company's name has changed to Storey Marketing. Patti is a member of the International Academy of Compounding Pharmacists Education Committee and a Fellow of the American College of Apothecaries. She enjoys traveling to exotic destinations with her husband, three adult sons, and a daughter-in-law.

NE DPG Members: FREE
Students: FREE. Contact Lindsey Pine MS, RDN for the free student code at
Nonmembers: $15 -WANT TO SAVE MONEY? Investment in NE membership is less than the cost of 3 webinars!

Register via the link below.